Appcharge, a direct-to-consumer payment platform for mobile game publishers, has raised $58 million in a Series B funding round.
Appcharge announced the investment on August 13, 2025, revealing that this Series B funding round was led by IVP, with participation by Playrix and existing investors Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, Bitkraft Ventures, and Corundum.
“Appcharge is one of the fastest-growing companies we’ve seen in gaming infrastructure, and they’re only getting started,” said Karthik Ramakrishnan, partner at IVP.
“For nearly two decades, mobile game publishers had no choice but to give up a hefty cut of every transaction to the platforms that controlled distribution. That era is finally ending – and Appcharge is building the future that comes next.”
Back in November 2024, Appcharge raised $26 million in Series A funding, led by Creandum. This, combined with the Series B funding, brings the company’s total backing to $89 million.
The investment will be used to “scale its platform with new products to meet the global industry demand and to lead the next era for the mobile games’ customer engagement.”
According to the press release announcing the funding, Appcharge powers stores for “more than 100 games,” with its publishers reporting “significant gains in retention and average profit lifts of 35%”. The release also states the company is currently processing more than $500 million in transactions and has seen a 14 times year-on-year growth
“Court rulings and policy changes have blown the direct-to-consumer doors wide open,” said Maor Sason, CEO and co-founder of Appcharge.
“Publishers are increasingly moving to direct-to-consumer as a fundamentally stronger model. We are at the forefront of this evolution, helping build the era beyond app stores – and even beyond web stores – for better economics for consumer apps and more options for customers.”
