New venture fund Blue Ocean Games has launched with a $30 million investment fund for indie game developers.
Blue Ocean Games was founded by Damian Lee, former head of investments at Krafton. The fund is also backed by the publisher.
The company will implement an investment structure known as SAIL – Structured Agreement for Indie Launch.
This involves investment at the concept stage of a game and funding of $100,000 per developer (up to $300,000 per team) which will be disbursed over two years.
SAIL also includes a “hybrid equity and revenue share agreement that balances developer control with investor returns” and retention of IP ownerships.
On top of that, the fund will provide support in the form of “incorporation assistance, bookkeeping services, and mentorship from industry veterans.”
Developers involved with the fund will be grouped into cohorts to encourage a collaborative space to share knowledge and resources.
The fund will initially be aimed towards solo developers and small teams, with Blue Ocean Games planning to expand this initiative to larger teams through future funds.
“There is a structural problem in the indie game industry where the gap between what investors are willing to fund, what developers dream of creating, and what players crave has grown too wide,” said Lee. “Beyond simply filling a funding gap, we are trying to reimagine the ecosystem itself.
“By aligning player demand with developer passion through community validation and reliable funding, our goal is to create an environment where mutual benefits naturally drive success and growth. This isn’t just about picking winners; it’s about expanding the playing field so that more visions can become reality.”
Krafton head of development Maria Park added: “We believe that innovation in the games industry often comes from the indie community, yet early-stage funding is one of the biggest challenges for new developers.
“Blue Ocean Games offers indie developers a forward-thinking model that provides critical financial support that fosters a sustainable path to success. We’re looking forward to working closely with them and seeing the incredible games that emerge from the program.”
The venture fund will also introduce a talent discovery program called Rising Tide. It’s a series of online competitions and challenges to help platform developers and to help them gain recognition for their work.
The first challenge is set to launch on May 1, 2025, in partnership with Global Game Jam. Applications for direct funding will also launch on this date.
“Rising Tide is an idea proving ground for game developers at every stage and from every background,” Lee explained. “It’s a great opportunity to validate ideas and gain the confidence needed to dedicate more time and resources to a project.
“Participants can pursue funding if they choose, but there’s no obligation. By supporting developers at the concept stage with validation and potential funding, we are not just investing in games – we’re investing in the future of the industry and the next generation of creative talent.”
